i don't have a niche, i have moods

a lot of times people will throw unsolicited advice on you, and it’s very important that you don’t take them.

lately, i have come across a lot of other creators trying to channel their inner social-media-spiritual-enlightenment from the hardly few months of doing what they are doing. and all i keep hearing is ‘find your niché’, ‘post consistently’ (yes i do), ‘stick to one theme’ (no i can’t), ‘audience hate it when you are too unpredictable’ (maybe this is why irl i don’t have a bustling social life).

but, here’s the thing, i don’t wake up as the same person or go to bed with the same genre of emotions every morning. and that’s okay, this is what is the essence of being a human with vivid emotions who tends to feel life and everything too deeply sometimes. my life isn’t just a line segment between ‘i am living the main character life right now’ and ‘why is everyone talking to me’. it’s a sphere made up of ‘poetry, emotions, ambitions, love, heartbreaks, depression, growth, gratitude, softness, sharpness, womanhood, trauma, labels’.

on a few set of days, i am deep and super reflective.

the next set of days, i am acting very cryptic and nonchalant due to some random conflict of opinions with my boyfriend.

rarely i am trying to romanticise my life a little.

and on the other days, i just need my snacks, silence, and the liberty to put through whatever comes in my head.

and this is why, it’s hard for me to stick to a theme. let me explain.

we have grown up getting tagged with labels and superficial markers. you are either this or that or nothing. this is how algorithm works and loves. predictability. the audience loves consistency and tend to find comfort in a specific genre because they tend to label you with a theme or a specific pattern. they build this expectation from your content. they have marked you as someone who posts this and labelled you as something that always makes/does this. but humans? humans are layered. we are messy, ever-changing, never settling, and trying something new every day. as a human, i am scared i will remain the same every year.

why should my content and ideas be restricted when my life isn’t? how can i stop myself from thinking something else and program it to produce only a specific pattern of thoughts? it’s easier to market labels, not real humans with varied versions who are too complex to shrink and fit into labelled-boxes.

it’s okay if growth doesn’t look aesthetic or worth sharing everyday, as long as it’s real. healing doesn’t need to fit into colour palettes. and ideas don’t come in predictable packets.

some days, my pain bleeds into paper.

some days, healing and calmness takes over.

some days are chaotic.

and somedays just exist with no genre.

but all of them are real.

and maybe this is why i don’t need to force myself to sound the same everyday, even on days when i am in total contrast to what i should be writing and in real life. i am not here to build a labelled brand, i am here to document being a human without pretending i have it all figured out already. my emotions aren’t consistent and i fear i would be stuck trying to pretend and force to experience a particular feeling just so that i can relate to someone out there.

we all have versions of us that deserve to be felt and heard and documented. and remember, if it doesn’t fit the algorithm, it fits you.